These days, it's more notable when Sam Jackson turns up in a Marvel movie than not. For a while there we just kind of took him for granted. He showed up in everything for a while, was basically the second lead of Iron Man 2, and has more or less disappeared since Winter Soldier. While we're certain to see him in the next Avengers flick, Infinity War, he won't turn up before then, despite a desire to be in Black Panther.
While speaking with We Got This Covered, Jackson said that he won't be in Black Panther because Marvel seemed to think that keeping the most famous major black character in the franchise out of it was the best way to appear to not be racist.
Yeah, I’d love to do a Nick Fury movie. I’m always open and game. But they got Infinity Wars, two movies to do there, and after that there’s Brie [Larson’s] movie Captain Marvel, which maybe [Nick] will be part of. Also, I asked them, “So you’re doing Black Panther and the only black character in the Marvel Universe is not showing up?” And they’re like, “Nick Fury is not in Wakanda!” How can he not know the other black superhero on the planet? How the hell does that work? But they just said, “No you’re not in that one.”
He kinda glossed over it, but he mentioned Captain Marvel—which I don't think anyone thought he'd show up in—as being something he might be in. Well, I guess that means he's in it, because why bring it up otherwise?
Back to the "black superhero" thing, why not assume Anthony Mackie, Don Cheadle and/or Terrence Howard would turn up then too? I don't know, I have nothing but love for Sam Jackson, but his logic here makes no sense. I'm sure Nick Fury and Black Panther will exchange words in Infinity War, so I guess we just keep our fingers crossed for that and I guess he's in Captain Marvel too.